Simple Plan have joined 16 other Montreal personalities in an exceptional way for a new striking ad campaign. The ads are for Centraide, a philantropic organization that collects donations from the public to help individuals and families living in poverty. The campaigns' message is to ensure that poverty does not go unnoticed. Yves Gougoux, the Chairman of the Board and Chief Excecutive Officer of Publis Canada explains, "the theme is designed to bring people who lead a comfortable life to the realization that not everyone has been as lucky, even though underneath, we are all the same."
Above, is Simple Plan's ad. For more information visit www.givetocentraide.ca.